S E I L E N N A S W I M
Branding, Packaging Design, Hardware Design, Webdesign.
The swimwear brand Seilenna is inspired by minimalism and timeless elegance. A serif typeface as contrast to the bold logotype is cropped off at half to create the feeling of a swimming/floating message. The color palette is inspired by the setting sun, different shades of coral were used throughout the brand design. Another graphic element is the sun icon, uneven lines resemble a setting sun.
Studio: RoAndCo, Creative Director: Roanne Adams