B A R T A I L E

My Role: Logo Design, Branding, Art Direction, Illustration. Studio: Freelance.

Inspired by a busy lifestyle, Bartaile makes bags that transform to backpacks. The brands name is inspired by a bird, the bartaile godwit that can travel for miles without a stop. The logotype is a customized typeface, based on Brown by Lineto. The angeled feather icon symbolizes dynamism. Based on the brand icon, I created a proprietary pattern which is applied to packaging and tissue paper.

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